Product/ Strategy/ Marketing Executive

Industry: Automobiles

Total Positions: 1

Job Type: Full Time/Permanent

Gender: No Preference

Salary: 1000USD - 2000USD (Monthly)

Education: Bachelor′s Degree

Experience: 5-10 Years

Location: Muscat, Oman

Skills: Marketing, Advertising, Branding, Planning, Campaign Development, Digital Marketing

Posted Date: 27-03-2025

Description:

The Product Marketing Executive will support the Product/Marketing Head in the areas of brand management, planning, and the execution of marketing strategies. This role is crucial in a highly competitive and dynamic business environment. The incumbent will contribute to conceptualizing and implementing aggressive promotional strategies aimed at achieving business objectives.

Key Responsibilities:

  1. Brand Campaigns & Sales Promotions:

    • Plan and execute brand campaigns and sales promotion campaigns based on market requirements.

    • Collaborate with the Product/Marketing Head to develop innovative strategies that align with business objectives.

  2. Media Planning & Scheduling:

    • Assist in media planning and scheduling for various marketing campaigns.

    • Ensure that media placements are optimized for maximum impact and brand visibility.

  3. Market Research:

    • Identify and execute market research on a need basis to support strategic decision-making.

    • Analyze market trends, customer insights, and competitive activity to inform marketing strategies.

  4. Digital & Social Media Marketing:

    • Lead ideation and planning of content for digital and social media marketing campaigns.

    • Collaborate with the advertising team in creating content, whether for brand focus or sales promotions.

    • Develop new online strategies that cater to the relevant target audience and ensure effective implementation.

    • Utilize tools such as Google Analytics to track performance, analyze data, and optimize campaigns.

  5. Promotional Strategies:

    • Develop and implement aggressive promotional strategies to achieve business goals.

    • Work on strategies that resonate with the brand’s target audience and drive engagement.

  6. Cross-functional Collaboration:

    • Work closely with cross-functional teams (sales, creative, media, and digital) to ensure seamless execution of marketing plans.

    • Support the Product/Marketing Head in managing timelines and deliverables.

Key Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

  • Proven experience (2-4 years) in a product marketing or digital marketing role, preferably within the automotive or similar industry.

  • Strong understanding of brand management, media planning, and digital marketing strategies.

  • Proficiency in using Google Analytics and interpreting data to optimize campaigns.

  • Excellent communication, presentation, and interpersonal skills.

  • Creative, strategic thinker with a hands-on approach to campaign execution.

  • Ability to work in a fast-paced, dynamic environment.