Head of Marketing (Luxury Brand Cars)

Industry: Automobiles

Total Positions: 1

Job Type: Full Time/Permanent

Gender: No Preference

Salary: 5200USD - 7800USD (Monthly)

Education: Bachelor′s Degree

Experience: 15-20 Years

Location: Muscat, Oman

Skills: Strategic Brand Management, Integrated Marketing Communications, Digital Marketing, Market Insight Analysis, Team Leadership Ask ChatGPT

Posted Date: 02-08-2025

Description:

We are seeking a dynamic and experienced Head of Marketing to lead the marketing strategy and execution for our premium automotive brand. As a key member of the leadership team, the successful candidate will be responsible for enhancing brand visibility, driving lead generation, optimizing customer engagement, and aligning marketing initiatives with business objectives. This role requires deep market understanding, strong brand management capabilities, and fluency in both Arabic and English.

Key Responsibilities:

  • Strategic Planning & Leadership

    • Develop and execute the annual marketing strategy in alignment with the brand's global standards and the company’s business goals.

    • Lead a high-performing marketing team, fostering a culture of creativity, accountability, and results.

  • Brand & Campaign Management

    • Position the brand as a market leader in the premium automotive segment.

    • Oversee the planning and execution of brand campaigns, seasonal offers, product launches, and showroom promotions.

  • Digital & Traditional Marketing

    • Drive integrated marketing plans across digital, social, ATL/BTL, and CRM channels.

    • Optimize digital presence through SEO, SEM, and targeted online campaigns.

    • Collaborate with media and creative agencies to ensure consistent and effective messaging.

  • Customer Experience & Insights

    • Lead customer insight initiatives and translate findings into actionable strategies.

    • Monitor market trends and competitor activity to identify opportunities and risks.

  • Budgeting & Performance Monitoring

    • Manage the marketing budget efficiently, ensuring high ROI on campaigns.

    • Track KPIs, prepare regular reports, and present performance updates to the General Manager and senior management.

  • Stakeholder & Brand Principal Engagement

    • Serve as the primary liaison with the global brand marketing team, ensuring local alignment with international branding standards.

    • Work closely with Sales, Aftersales, and CRM teams to ensure cohesive brand experience.

Qualifications & Experience:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).

  • Minimum 15 years of progressive marketing experience, with at least 3 years in a leadership role within the automotive or luxury goods sector.

  • Proven experience in marketing premium or luxury brands.

  • Strong understanding of the local market dynamics in Oman and GCC.

  • Demonstrated success in digital transformation and lead generation initiatives.

Key Competencies:

  • Bilingual fluency in Arabic and English is mandatory.

  • Strong leadership, communication, and stakeholder management skills.

  • Strategic thinker with hands-on execution capabilities.

  • Creative, data-driven, and customer-focused mindset.

  • High cultural awareness and alignment with premium brand values.