Industry: Consumer Durables/ Consumer Electronics
Total Positions: 1
Job Type: Full Time/Permanent
Gender: No Preference
Salary: 3000USD - 4600USD (Monthly)
Education: Bachelor′s Degree
Experience: 10-15 Years
Location: Muscat, Oman
Skills: Brand Strategy, Marketing Campaigns, Consumer Electronics, Stakeholder Management, Performance Analysis
Posted Date: 05-08-2025
Description:
We are seeking a passionate and results-driven Brand Manager to lead the strategic development and execution of marketing initiatives for a key brand within our consumer electronics and appliances portfolio. This role will be responsible for enhancing brand equity, driving awareness, increasing market share, and achieving sales targets through well-executed marketing strategies.
Key Responsibilities:
1. Brand Strategy & Planning:
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Develop and implement comprehensive annual marketing plans aligned with company objectives and brand guidelines.
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Conduct market research, analyze consumer trends, and monitor competitor activity to identify opportunities and threats.
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Define brand positioning, target audience, and value proposition.
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Manage the marketing budget for the assigned brand, ensuring optimal resource allocation.
2. Marketing Execution:
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Oversee multi-channel marketing campaigns, including digital, social media, traditional advertising, and in-store promotions.
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Create and manage marketing content across all platforms.
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Lead product launches and promotional events.
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Collaborate with sales teams to ensure synergy between sales and marketing efforts.
3. Brand Management & Communication:
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Ensure brand consistency across all consumer touchpoints.
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Maintain and update brand communication guidelines.
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Track brand performance metrics such as awareness, equity, and customer satisfaction.
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Proactively address brand-related challenges and risks.
4. Relationship Management:
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Act as the key liaison with the brand’s manufacturer or supplier.
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Build and maintain strong relationships with internal stakeholders, retail partners, and marketing agencies.
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Negotiate and manage vendor and marketing agreements.
5. Performance Analysis & Reporting:
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Analyze marketing campaign effectiveness and recommend improvements.
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Generate regular performance reports including KPIs, market trends, and competitive analysis.
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Provide strategic insights and recommendations to senior management.
Qualifications & Experience:
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Education: Bachelor’s degree in Marketing, Business Administration, or related field.
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Experience:
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Proven experience in brand management, preferably within consumer electronics or appliances.
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Strong background in executing successful multi-channel marketing campaigns.
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Budget management experience.
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Skills & Competencies:
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Excellent communication and stakeholder management skills
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Strong analytical thinking and problem-solving ability
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Proficient in marketing tools and data analysis platforms
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Creative mindset with a strong sense of brand storytelling
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Ability to manage multiple projects in a fast-paced environment
Key Deliverables:
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Execute a marketing plan that aligns with brand and business objectives
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Increase brand visibility and consumer engagement
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Contribute to sustained sales growth
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Efficiently manage marketing spend
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Build strong cross-functional and external partnerships.