Job Details

We are seeking an experienced and customer-centric Branch Manager – Premium Brands to lead the operations, sales performance, and customer experience for our premium automotive dealership in Muscat. The ideal candidate will be responsible for achieving revenue targets, maintaining brand standards, enhancing customer satisfaction, and leading a high-performing team. This is a critical leadership role that bridges operational efficiency with premium brand representation.

Key Responsibilities:

Sales & Revenue Management:

• Drive overall branch performance in line with brand and business objectives.

• Achieve monthly, quarterly, and annual sales targets (new vehicles, accessories, and trade-ins).

• Monitor sales funnels, conversion ratios, and customer follow-ups.

• Optimize pricing, inventory mix, and product positioning in coordination with brand principals.

Customer Experience & Relationship Management:

• Ensure an exceptional customer experience aligned with premium brand standards.

• Resolve customer concerns efficiently and maintain high customer satisfaction (CSI) scores.

• Cultivate long-term relationships with high-net-worth clients, fleet customers, and corporate buyers.

Team Leadership & Development:

• Lead, motivate, and develop a team of sales consultants, product specialists, and administrative staff.

• Conduct regular performance reviews, training, and coaching sessions.

• Promote a culture of excellence, accountability, and teamwork.

Operational Excellence:

• Ensure the dealership facility reflects the premium image of the brand (showroom appearance, merchandising, cleanliness).

• Oversee branch-level administrative processes including invoicing, registration, and documentation.

• Ensure compliance with internal controls, OEM guidelines, and regulatory standards.

Coordination with OEMs & Group Functions:

• Liaise with premium brand principals on marketing, training, sales targets, and brand activities.

• Work closely with marketing, finance, aftersales, and CRM teams to ensure smooth cross-functional operations.

• Report regularly to management on sales performance, market trends, and competitor activity.

Qualifications & Skills:

• Education: Bachelor’s degree in Business Administration, Marketing, or Automotive Management. MBA is a plus.

• Experience: 8–12 years of automotive retail experience, preferably with luxury/premium vehicle brands (e.g., BMW, Mercedes-Benz, Audi, Lexus, Jaguar Land Rover, etc.).

• Proven track record in sales management and team leadership.

• Strong understanding of the premium/luxury customer profile and buying behavior.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in CRM systems, DMS platforms, and Microsoft Office tools.

• Arabic language skills are advantageous.

Preferred Attributes:

• Knowledge of the Oman or GCC automotive market.

• Excellent Arabic Speaking skills is highly preferred

• Passion for premium automotive brands and high attention to detail.

• Strong commercial acumen and analytical thinking.