Head of Marketing and CRM

Industry: Automobiles

Total Positions: 1

Job Type: Full Time/Permanent

Gender: No Preference

Salary: 6500USD - 7800USD (Monthly)

Education: Bachelor′s Degree

Experience: 20-20 Years

Location: Muscat, Oman

Skills: Strategic Marketing, CRM & Customer Experience, Digital Campaign Management, Data Analytics & Segmentation, Team Leadership

Posted Date: 11-08-2025

Description:

We are seeking an experienced and strategic professional to lead the Marketing and Customer Relationship Management (CRM) functions, including customer experience (CX) initiatives. This role is pivotal in aligning integrated marketing efforts with data-driven CRM strategies to drive brand growth, customer retention, and satisfaction across all business lines. The ideal candidate will possess a balance of creative leadership and analytical insight, capable of guiding multi-channel campaigns and enhancing customer engagement through collaborative efforts across departments.

Key Responsibilities:

  • Strategic Planning: Develop and execute integrated marketing and CRM strategies aligned with business objectives and market trends.

  • Brand Management: Ensure consistent brand messaging and positioning across all customer touchpoints and media channels.

  • CRM & CX Optimization: Implement strategies to improve customer engagement, satisfaction (CSI, NPS), and loyalty across the entire customer lifecycle.

  • Data-Driven Campaigns: Utilize customer data to create targeted, personalized marketing and retention initiatives.

  • Digital & Traditional Campaigns: Lead multi-channel marketing campaigns, including digital (social, email, web), print, radio, events, and in-store promotions.

  • Cross-Functional Collaboration: Coordinate closely with Sales, Aftersales, IT, Call Center, and Training departments to ensure alignment of marketing and customer strategies.

  • Performance Monitoring: Analyze key marketing and CRM performance metrics, generate reports, and make data-informed recommendations.

  • Vendor & Agency Management: Manage relationships with external agencies, vendors, and CRM providers to ensure quality and timely execution.

  • Team Leadership: Build and mentor a high-performing marketing and CRM team, fostering a culture of innovation and customer focus.

Qualifications & Experience:

  • Master’s degree in Marketing, Business Administration, or a related field.

  • 10–12 years of progressive experience in marketing and CRM, preferably within the automotive or retail sector.

  • Proven success in leading integrated marketing and CRM initiatives.

  • Experience working in the Gulf region is preferred.

Functional Competencies:

  • Strong knowledge of CRM systems and marketing analytics tools (e.g., Salesforce, DMS).

  • Experience with campaign development, customer journey mapping, and segmentation.

  • Expertise in loyalty program design and CX im

    • provement initiatives.

    • Financial and operational planning skills, including ROI analysis.

    Behavioral Competencies:

    • Strategic and analytical thinking with a customer-centric mindset.

    • Strong leadership and team development capabilities.

    • Excellent communication, negotiation, and stakeholder management skills.

    • Adaptability in dynamic, fast-paced environments.

    • Collaborative and cross-functional approach to project execution.