Head of Marketing / Marketing Manager

Industry: Automobiles

Total Positions: 1

Job Type: Full Time/Permanent

Gender: Male

Salary: 4000USD - 6000USD (Monthly)

Education: Bachelor′s Degree

Experience: 8-20 Years

Location: Muscat, Oman

Skills: Strong knowledge of digital marketing (SEO, SEM, social media, email, content marketing). Ability to plan and execute marketing campaigns across multiple channels. Expertise in managing social media platforms and website content. Understanding of branding, product positioning, and marketing strategy. Ability to analyze marketing performance metrics and ROI.

Posted Date: 25-11-2025

Description:

Position Purpose

  • Support Sales and After-Sales teams in advertisements, campaigns, and promotional activities.
  • Lead the CRM and Marketing team.
  • Develop customer lifecycle programs (onboarding, upselling, cross-selling, retention).
  • Coordinate with Principals for orders, incentives, and advertising support.
  • Ensure CRM efforts align with business goals.

Key Roles & Responsibilities

Marketing & CRM Management

  • Develop and implement comprehensive marketing strategies for automotive products and services.
  • Plan and execute digital marketing across SEO, SEM, social media, emails, website, and content marketing.
  • Handle company social media platforms, website content, promotions, job posts, and product visibility.
  • Collaborate with creatives (designers, writers, developers) to produce marketing assets.
  • Track and report performance metrics, KPIs, and ROI.
  • Manage marketing budgets and ensure cost-effective spending.

Customer Relationship Management

  • Work with IT and Data teams to maintain accurate and integrated customer databases.
  • Develop programs for customer onboarding, retention, and cross-selling.
  • Present CRM insights and reports to management.
  • Guide and support CRM team members.

Coordination with Principals & Sales

  • Liaise with Principals for order placements, incentive claims, and advertising support.
  • Ensure timely receipt of orders and follow up on pending claims.
  • Support Sales Managers in pricing, training, merchandising materials, and sales forecasts.
  • Conduct market research to understand customer needs and competitor activities.

Events & Promotions

  • Organize and manage promotional events, roadshows, product launches, and trade shows.
  • Coordinate with agencies for advertisements and marketing material.
  • Ensure effective execution of marketing events and activities.

General Responsibilities

  • Provide timely MIS reports.
  • Maintain strong relationships with internal stakeholders and external partners.
  • Ensure brand consistency across all digital and offline platforms.
  • Stay updated on industry trends, new marketing tools, and best practices.
  • Support implementation of IT initiatives within the department.

Performance Measures

  • Timely execution of the advertisement calendar within approved budgets.
  • Successful incentive claim settlements.
  • On-time availability of ordered stock.
  • Effective event execution (turnout and cost efficiency).
  • Timely availability and quality of special vehicles for promotions.